WHO WE ARE

At AZAD, we believe in an unwavering DEDICATION to 12 timeless values. Our aim is to instill these values into every one of our watches. In a world where trends come and go, values like: INTEGRITY, RESPECT, & HONOR are timeless. The most respected brand in NYC’s gold & diamond district, our FAMILY carries a 25 year TRADITION that began with 1 man & his dream. We don’t expect your LOYALTY, we seek to earn it the old fashion way.

All of our watchmakers have an unwavering DISCIPLINE to the trade. Every design is suited to match the AMBITIONS of our clientele. From a luxury sports line to a haute-tourbillon line; and classic designs to open skeleton watches, our timepieces offer a range of movements, colors and textures. We pride ourselves on stellar craftsmanship & advanced horological technology. The only thing left for you to do is choose. Choose to be timeless with AZAD. Time is Freedom. Freedom is Luxury.

Babak Ermankhah

PRESIDENT AZAD

Bobby Azad, born in Tehran in 1971, moved to the United States in the early 1980s after his family fled the political unrest in Iran. Raised with a strong sense of independence, Bobby began his entrepreneurial journey in his early twenties, experiencing both success and setbacks along the way. His passion for watches began at a young age, and after gaining experience in the jewelry industry, he founded Azad in 2005. Despite a challenging start, Azad's unique approach to luxury watches soon gained recognition. Known for creating timeless, distinct designs that stand apart from the ordinary, Bobby has built Azad into a respected name in the watch industry. In addition to his work in horology, Bobby is an avid collector of luxury and rare jewelry pieces, further fueling his appreciation for fine craftsmanship. Today, he continues to push the boundaries of design, combining his love for watches and jewelry with a commitment to quality and innovation.

Charity Work

  • St.Jude Children’s Research Hospital Fundraiser 2009

    St.Jude Children’s Research Hospital hosted a premier event to help raise awareness and funds for this unique charitable organization dedicated to helping cure and treat childhood terminal illness. This special invitation only event brought together well known socially conscious individuals including cast of the Sopranos, Tony Bennett, Richard Esteves and many other New York socialites and celebrity’s. Azad Watches was able to make an impact and assist St Jude’s Children’s Research Hospital by donating limited edition timepieces from 2009 collection. Always available to lend a helping hand Azad Watches impact at event was greatly appreciated by St Jude’s Children’s Research Hospital. St. Jude was founded by entertainer Danny Thomas, with help from Dr. Lemuel Diggs, on the premise that "no child should die in the dawn of life”. St. Jude Children's Research Hospital was named the number one children's cancer hospital in U.S by U.S. News & World Report. This type of excellence is replicated in every timepiece that Azad Watches manufactures. Azad Watches “Always On Time”.

  • Rally For Kids With Cancer Scavenger Cup - July 2010

    Azad Watches ignited by the desire to help Los Angeles Children’s Hospital And PADRES Contra El Cancer, decided it was time to buckle up and take part in this year’s Rally For Kids. The Rally for Kids includes a draft party, brunch, and gala along with the main event: a half-day scavenger hunt that pairs local fund-raisers with celebrities such as honorary chair Eva Longoria. Most of the more than 300 people who attend the Friday night draft party and Saturday night gala are from teams that have raised the minimum $25,000 to participate in the scavenger hunt, or they are sponsors or celebrities.Azad Watches was able to raise funds through donations of exclusive timepieces to Rally For Kids. It was an incredible experience with celebrities Eva Longoria, Gene Simmons, Shannon Tweed, Julie Benz, Sofia Milos, Maria Conchita Alonsos and many more. Azad Watches counting our history of supporting those in need, felt the Rally For Kids is a great way to raise awareness as well as capital for children suffering with cancer. Azad Watches would like to thank Rally For Kids for the opportunity to help.

  • Ante Up For Africa - July 2010

    Ante Up For Africa, Created by Oscar nominee Don Cheadle and Celebrity Apprentice star and WSOP bracelet winner Annie Duke. Celebrities and athletes geared up from all over and will joined poker’s most notable players to raise public awareness and funds make a tangible impact on the ground in Africa. Through humanitarian assistance and policy work the organization seeks lasting solutions to Africa’s worst conflicts like the humanitarian crisis in Darfur, Sudan. In 2009, the WSOP attracted 60,875 entrants from 115 different countries and awarded over $174 million in prize money. Azad Watches had the opportunity to participate alongside Don Cheadle, Matt Damon, Ben Affleck, Tracy McGrady, Brad Garrett, Hank Azaria, Ray Romano, Kenny Smith, and Sara Rue with many more. Over $1 million dollars was raised at this year’s event. Cheadle, an accomplished poker player, and Duke, who has more than $4 million in tournament winnings, are committed to raising both public awareness about the tragedy in Darfur and funds to aid its victims. Azad Watches was so grateful for the chance to really make a positive impact on those that suffered from the tragedies in Darfur. Azad Watches is committed to help those stricken by misfortune and of limited resources, through various initiatives Azad Watches as raised thousands of dollars to support many a cause. Azad Watches would like to thank Ante Up For Africa and congratulate Ante U For Africa for such a successful event.

  • Celebrity Apprentice Season 8

    The second season of celebrity apprentice was one to remember, the cast included Clint Black, Andrew “Dice” Clay, Brain McKnight, Herschel Walker, Annie Duke, Jesse G James, Scott Hamilton, Dennis Rodman, and Joan Rivers. Over $1 Million Dollars was raised for various charities. This season came to a climax with an epic cat fight between finalist Joan Rivers and Annie Duke; even through their fierce competition they were able to collectively raised $500,000 on the finally show; going towards God’s Love We Deliver and Refugees International charities.

    Azad Watches, as invited guest of Donald Trump, had opportunity to experience the season 8 finally live on site at New York City’s Museum Of Natural History. Season 8 winner Joan Rivers received, Azad quartz ladies Zada diamond edition. Azad watches is recognized as being a staple in New York City’s diamond district and appreciated the opportunity to reward the contestants of apprentice season 8 for their hard fought efforts, which collectively raised over $1 million dollars towards charity.

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